Message Metric and their call tracking methods will help a business to accurately track offline and online marketing sources. Analysis helps to allocate budget to sources that derive more revenue. Call Tracking Metrics embed features that help users to identify which source drives the said calls; channel the calls to right place, do calls management and gather the real-time information of the caller, and analyze the same.
These API methods will enable linking of incoming calls to important sales campaigns and ensure return of the customer data that relevant to the call. Reporting function is also included that aids in retrieving call logs and other relevant information.
Call tracking Metrics
Call duration: To have good grasp over call duration is important as it helps analysts to understand which sources are capable of generating meaningful conversations and thereby generating better revenue.
Call location: Understanding geographic location of users is an inevitable factor as this could help to advertise more intelligently and to focus more on those locations.
Call time: Call time is yet another predominant factor that needs attention. For example, if most of the calls are received in morning, PPC advertising spent during afternoon, night and evening needs to be reduced.
Number of Calls: Call quantity is recorded on a regular basis and user need not track calls manually. Call patterns can be generated by day, week, month or year basis.
Performance rendered by landing page: Landing page can be analyzed in terms of which pages produce maximum calls or which generate the most customers.
Conversion: Conversion is yet another crucial call tracking parameter. One way of achieving it is by analyzing the time it takes from initial contact to sealing a deal. Conversion achieved through phone leads need to be compared with web leads Advantages of using Call tracking metrics
1. Easy and flexible user interface
2. Real time reporting and metrics
3. Complete integration of external lead generation marketing
4. Ability to integrate with existing platforms
Factors that determine which Call tracking metrics need to be considered
a) Marketing activities have to be diversified across multiple channels-one number has to be assigned for each channel to calculate cost-per-call across each channel.
b) PPC ad has to be optimized-then keyword-level call tracking should be performed.
c) Landing page deviation needs to be tested-Number need to be assigned for each unique variation so that conversion rates can be measured.
d) Call quality needs to be displayed-average call length and number of calls should be considered in reports.
Recent Developments in Call tracking metrics
Call Tracking Metrics has been lauded as the best call tracking Software Company for January 2015 by topseos.com, the independent authority on search marketing vendors. Main areas of assessment include reporting methods, support, and ease of integration, software features, and GUI interface.
Ifbyphone has acquired Mongoose Metrics, a leader in call tracking services. The organization also raised an additional $30 million raising its total revenue to $60 million.
Bild & Company has partnered with Enquire Solutions to develop a fully integrated customized CRM platform .Bild CRM is all set to transform the manner in which sales and marketing efforts is handled with real time tracking metrics .